Google has just released a study on a smartphone-user behavior. It shows how widely people now rely on smartphones across a spectrum of interests and needs.
The survey found that 93% of smartphone owners use their phones within the home. 39% said that they used their smartphones while going to the bathroom and approximately 20% would give up cable TV before their smartphones.
What is even more interesting is that 72% of smartphone owners use their devices while consuming other media, a 1/3 while they’re watching TV.