Smartphone-user behaviors

Google has just released a study on a smartphone-user behavior. It shows how widely people now rely on smartphones across a spectrum of interests and needs.

The survey found that 93% of smartphone owners use their phones within the home. 39% said that they used their smartphones while going to the bathroom and approximately 20% would give up cable TV before their smartphones.

What is even more interesting is that 72% of smartphone owners use their devices while consuming other media, a 1/3 while they’re watching TV.

Customer value in B2B markets

Customer value plays important role especially in business markets. It is crucial for suppliers to identify the value of a product for a customer and effectively communicate it. Many customers understand their needs but often they do not realize what value the fulfillment of the requirements will bring to their businesses. From the supplier perspective this is an opportunity to show the value of their offerings. Suppliers need to translate features and benefits of their offerings and help their customers answer the question: What is it worth for my business? Growing number of suppliers realize that understanding what the customers value would help them to gain competitive advantage over their competitors.